Linda Saffier brings more than 15 years of Content Editing and Writing, Technical Writing and Courseware Development consulting to Ioerger Creative.
Linda has a proven track record developing, writing and editing content and delivering successful training and technical documentation services to many fortune-500 clients, including the managing editor for hotels.com, the World Wide Training and Courseware developer for Eastman Kodak Company's Health Imaging division and provided excellent technical writing, training and e-commerce support and development for Mary Kay and Haggar Clothing Company, just to name a few.
Linda's degree is in English Literature and Languages. She comes from a pioneer newspaper publishing family.
Topical Content Creation
Our authors can write content based on specific keywords or
concepts. The content will be researched by the author so as
to be as accurate as possible while also being written with
search engine optimization in mind.
Topical content is developed on a page by page basis with each
page having a primary topic or keyword assigned to it. We define
a page of content being content consisting of between 200 and
400 words.
Linkbait
We now have two authors who have branched out and are now willing
to write articles with the intent of having them act as linkbait.
We work with our clients to make sure all linkbait topics are
reviewed before the writing process begins, as often these types
of articles are controversial, highly informative, or uniquely
creative and also take significant amount of time to write.
Clients must have an appropriate delivery medium for this type
of content to be effective so it is important for everyone to
understand that the audience must already exist in some form
to get the largest benefit from linkbait.
Successful linkbait will generate in bound links to the article,
hopefully from relevant and highly trafficked sources, as well
as show a short-term spike in web traffic.
Author's Tip
1. Conclusions should always come first.
2. Provide answers then explain them.
3. Summerize your point then provide details.
4. Supply the conclusion before starting into your opinion.