HR Support
Out sourcing isn't always a viable option. Sometime it is
more cost efficient and effective to have your own in house
resources and as a consulting agency we understand this.
To that end, we can help you develop the necessary criteria
to build detailed and highly relevant job postings.
We can also help develop the appropriate interview questions,
specific to the Internet marketing job you are looking to
hire for, and provide you with the types of answers you should
be expecting for from qualified candidates.
Quarterly Planning
When it comes to quarterly planning we want to work with your
business to build a targeted marketing calendar, which will
identify key marketing opportunities. These opportunities are
purely based on the specific operations of your business, be
it the offering of an incentive coupon, a specific holiday,
or other type of marketable event.
Once a calendar is developed we can help you determine potential
Internet marketing strategies that you may chose to leverage
for each event on the calendar. Should your business be building
new content? Updating old pages? Launching a new blog? building
a social media widget? or performing some combination of many
different possible marketing strategies? Our expertise can help
you select the marketing opportunities that will meet your specific
marketing goals.
Once you select the strategies that you believe will be most
beneficial to your business we can help you identify the specific
tactics to employ to leverage the strategy for the best possible
outcome. There are many different ways to perform the same type
of Internet marketing strategy. We have had the experience with
all of these different strategies and understand that, for example,
implementing an on site SEO campaign for a small website of
20 pages is much different than doing similar optimization for
a site of 3,000 pages.
We will also assist you with building out timelines, budgets,
and resource allocation profiles for your selected Internet
marketing campaigns. This way an online marketing budget can
be clearly defined, a deliverable timeline can be set, a level
of performance accountability can be applied, and the business
knows approximately when it should expect to start seeing results
from each of its diverse Internet marketing campaigns.
We strongly believe that businesses should have a rolling plan
that covers the next four business quarters so that all of the
appropriate business resources are aware of and working towards
a common goal.
Existing Campaigns
If you already have an existing campaign and it is not performing
up to your expectations, we are more than willing to review
the way the campaign was devised, and help make changes. Should
it be necessary we will also assist in reseting the level of
expectations the business should expect to see from the campaign.