We can help update your keyword set by researching your market verticals and providing suggestions for new keyword phrases that could be targeted. If you are willing to provide some analytics data we can also assist in the removal or replacement of under performing keywords that may be sending conversion numbers askew. This will also include recommendations for changing some website content, to eliminate keywords that may be generating a lot of traffic that is irrelevant to your business.

We can also evaluate your competitors keyword set. Provide up to four different competitors websites and will compare where you and they are competing as well as use this information to identify weakness in your keyword list and potential opportunities to take advantage of keywords that your competition is failing to use.

While it is never a good idea to intentionally use misspellings and mistyped keywords on a domain a business wishes to brand, nearly one in ten search queries is misspelled, meaning that the potential for additional traffic off of already saturated keyword phrases exists. We can show you creative ways to take advantage of this secondary keyword market.

There are two different types of misspellings, keywords that a user was unsure how to spell and keywords a user knew how to spell but failed to type correctly. Each type of misspelling can be targeted using a different technique.