Getting a handle on a businesses web analytics can be a daunting task and one that is often put off in favor of more pressing concerns. Eventually every business has to address how they are going to handle their analytics challenges and the sooner the better for most business.

There are two major ways to record analytics data and they are server logs and page based scripts. Each method has its pros and cons and each method has its own unique value. Ioerger Creative can help assess your analytics needs and then assist your business in implementing the analytics package or packages that will perform best. Unfortunately a single analytics package won't always meet a businesses needs or gather all the data in a way that makes it quickly and easily to use. Sometimes it is necessary for a business to run multiple analytics packages and we can help you understand when, how, and why this might be the case for you.

Just understanding the terminology and definition of each key metric can often be daunting. Analytics software often measures the same metrics in different ways. As an example when measuring unique visitors some software defines a unique visitors as a visit from a single IP address over a 24-hour period. Other software measures a unique visitor as a visit from the same IP address over a 4-hour period. Understanding what the metrics are can be just as important as recording the data itself.